|  | | | Marketer Institute of Excellence
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Welcome to the Marketer Institute of Excellence! The BPAMA, together with BP, is committed to helping you run the most successful Jobber business possible. MIE is an educational program that offers a series of courses developed specifically for BP Branded Marketers and their leadership teams. These courses will cover a variety of topics from the strategic to the operational, to help remain profitable in the ever-challenging market. We are confident that you and your team will walk away from these courses with fresh ideas, new tools that can be implemented immediately, and the confidence that you really can build on your success.
- Gain best practice techniques
- Better manage your business
- Build on your current success
| | Upcoming Courses |
This workshop provides best-in-class experience, techniques and tools designed for branded marketers developing business with Dealer-Owned site partners.
Branded Marketers will learn how to establish themselves as a consultative advisor to Dealers, offering strategic and operational support while receiving greater program participation in return.
The course emphasizes the importance of cultural sensitivity, offering insight [...] | | | | | | | | | | | | | | | |  | | | | | | | "In today's volatile and competitive retail market environment where the consumer is demanding quality products, convenience, stellar service and more than fair prices, the investment that Jobbers make in their training and education to stay on top of their industry game is pivotal in the big scheme of things! Jobbers must partner with their fuel suppliers to invest in the future through programs like BP's MIE courses. With these courses, the BP Jobber can get their niche marketing advantage and help to mitigate risk, which puts the BP MIE Jobber out in front of their competition!"
Steve Uphoff
CEO, Uppy's and Southside Oil | | | | | | | To read more testimonials, click here. | | | |
