Convention Info
2008 Workshops
Workshops Developed to Have an Immediate Impact on Your Business
Friday, October 24
Show Me the Money
Join industry experts LJT Management Services for a discussion on improving your economic performance and cash flow generation in this challenging environment. This session will focus on financing options and access to capital in the current economic cycle, as well as introduce tips and techniques for cost reductions. The discussion will be supplemented with exercises and tools which you can apply to your own business.
Presented by Randy Meffert, Meffert Oil Company and Sid Gregory, LJT Management
Your Customers' Experience Is Your Real Brand
This highly interactive session will drive home that no matter what you want the customer to think about your site, the customer experience at the station shapes their perceptions and these perceptions are the 'real brand'. As a Branded Marketer you need to know what customers highly value, value but don't care much about; are annoyed by; or are disappointed by in a station's service. This session will present a diagnostic tool for analyzing the quality of the customer experience.
Presented by Charles Howard, Jr., Chase Oil Co., Inc. and Professor Robert Dewar, Kellogg Management School, Northwestern University
Dealer or No Deal--Best Practices in the Dealer Business
As the major oil companies divest, the jobber/ dealer business model is leading the evolution of our industry. But this evolution comes with some challenges. What motivates dealers? What makes them loyal? What does it take to make them more successful? As a marketer either managing a dealer network or contemplating one, what can you do to: Understand the changing dealer landscape? Differentiate your business from other suppliers? Increase dealer sales and profitability? Reduce dealer turnover and failure? Make more money for your business? Based on 18 months of dealer research done by NACS, we will present best practices from jobbers and dealers which will offer the attendee the tools they need to improve their dealer operation.
Presented by Jay Tan, Carroll Oil and Michael Davis, NACS, The Association for Petroleum and Convenience Retailing
Vote Fleet! Winning Ways to Increase Revenue & Decrease Costs
Yes, it's true-- you can increase revenue and decrease costs by participating in the Fleet Card program. Fleet customers make more purchases, and purchase more than consumers. Whether you want to build fleet card business through prospecting at your site or in your area, or you want to convert other 3rd party cardholders--or better yet, want to convert your house accounts to eliminate the cost and risk with the receivables, the Fleet Card program has a solution for you. Hear the results firsthand from marketers who have implemented the program, and learn the steps you need to take to get started.
Presented by Beth Cobb, FleetCor; Brian Laudenbach, JM Oil; Mark Lavin, FleetCor; Armistead Mauck, Cherry Energy and Bill Monroe, BPv
PCI: Protecting Your Customers' Payment Card Data--How It Is Changing the Way YOU Do
Business
Have you heard in the news that BJ's Wholesale Club, DSW Shoe Warehouse, OfficeMax, Barnes & Noble, Boston Market, Sports Authority and Forever 21 had payment card information compromised? Think this couldn't happen to you? Even though these are big names, 96% of card data compromises happen at merchants just like you. Have you had your own personal credit or debit card compromised? Are you wondering if your company is at risk and want to learn about how Payment Card Industry (PCI) Compliance will impact your operations? Do you want to understand what you need to do? As a marketer in an industry with rapidly evolving payment card compliance regulations you need to understand what PCI is, what you need to do, when you need to do it by- and the risks to your business if you choose to do nothing.
Presented by Paul Cwalina, First Data Corp.; Emily Foshee, BP; Edward Holmes, Holmes Oil; and Shirley McCulloch, First Data Corp.
Opportunities with Loyalty--A Look at National and Local Programs
How can a marketer keep consumers loyal in a volatile market and challenging economic times? What can marketers do to increase volume, customer visits and profitability? The session provides details about several types of loyalty programs, and tells you how to get started.
- Learn more about BP's view on loyalty opportunities for the brand.
- Get details on how one marketer is winning over new customers and experiencing growth in volume.
- See how one marketer has implemented its program, and the results it has provided.
- Get your questions answered, and walk-away with ideas for your own business.
Stay tuned for updates on these sessions and more.