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October 22-24, 2008
JW Marriott Starr Pass Resort & Spa
Tucson, AZ

Each year, BPAMA marketer and supplier members join BP representatives to:

  • Address critical issues facing our industry
  • Reflect on recent performance
  • Look ahead to new opportunities that can improve your business

The 2008 BPAMA Convention and Business Expo will arm you with:

  • Information, strategies and resources that will help you thrive in a difficult economy
  • Give you a voice in the future initiatives that will accelerate your growth.

The convention was designed to accelerate the brand and the marketer out of the current economic cycle through the:

  • The power of Invigorate — the strength of BP’s new product fuels slate
  • The power of innovation — repositioning strategies to capitalize in a tough economic cycle
  • The power of ideas — best practices that have beaten the odds
  • The power of illumination — changing consumer behavior
  • The power of integration — a powerful brand and a powerful marketer capitalizing on their collective advantages
  • The power of impact — ideas and strategies that accelerate growth for all

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Keynote and Guest Speakers

We’re particularly excited about the insights our two featured speakers will provide.

  • Keynote speaker: Economist Philip Verleger of PKVerleger, Inc.
    • One of the world’s most renowned energy economists will address:
      • The fact there will be winners and losers
      • How marketers can position their company for success in a tough energy market
      • How long the economy will continue to suffer
      • The political implications to our industry and the economy
  • Guest speaker: David Portalatin of The NPD Group
    • One of the world’s pre-eminent energy economists, Verleger will share his insights on
      the current market and how marketers can position their company to succeed in a
      tough energy market. Topics to include:
      • The economy looks bad - we're in for a long deep recession
        -- Not your father's recession
      • The impact of the credit crunch will...
        -- Squeeze out the weak players
        -- Require consumers to work off dept
      • Renewed focus on return of regulation
      • Capital will be hard to raise

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Strategic and Tactical Summit

This convention is a strategic and tactical summit designed to accelerate the marketer with the power of the brand.

The 2008 theme, “Accelerate the Brand,” is appropriate on several levels:

  • Initiatives like BP’s new Invigorate product slate and strategy — the most important fuels investment BP has made in the last decade — will help accelerate the marketer to a leading position in the marketplace
  • Only through integration will we accelerate our performance and profits both collectively and individually

The 2008 convention will give everyone a chance to address marketer-specific opportunities and challenges in the relationship with BP and to learn more about the industry and its practices. It’s particularly important in today’s economy that we capture every collective advantage we have.

The goal is clear. The setting, beautiful. The timing, ideal.

Please join us October 22-24 in Tucson.

Click here to register online.

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A Message from JR Thomas and Rob Day

A note from JR Thomas, BP president, Midwest Sales; and Rob Day, BP president, East/Gulf Coast Sales:

Today’s tough economy demands smart decisions and commitment. At BP, our commitment to the branded marketer channel has been reflected in the many initiatives we’ve worked on with you to increase revenue and decrease cost to serve. This is highlighted through our:

  • Leadership commitment to the marketer as the preferred channel of growth
  • Investment in downstream refining and terminals
  • Fuel strategy designed to accelerate the branded marketer to the leading position in the industry

Weathering these difficult times is going to take all of us continuing to work as one. Together, we’ve already made significant progress. But we’ll always need more innovative, important and effective ideas from the marketer community. Your involvement will help identify and implement those strategies and initiatives that will position us as the leaders in an ever-changing industry.

The 2008 BPAMA Convention and Business Expo will provide you with an opportunity to learn more about what the BP brand offers to support the growth of your business today and in 2009.

Please join us in Tucson this October.

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