Dear BP Jobber:

BPAMA was founded more than 30 years ago to educate, support, and act as an advocate for its petroleum marketer members. BP's most successful jobber marketers have experienced the value of the organization first hand. Today, we are stronger than ever representing over 400 BP branded jobbers nationwide; yet we believe the best is yet to come.

The strength of BPAMA lies in the power of the message which represents, by far, the majority of BP jobbers To be a member of BPAMA, means your voice will be heard. As our membership continues to grow, the more powerful our voice will become. Through this strength in numbers BPAMA will continue to focus on growth and execution at a level which complements BP's brand.

BPAMA has developed a cohesive and collaborative relationship with BP. We nurture this relationship with the goal of achieving win-win opportunities. BP has come to depend on committees and task forces with BPAMA jobber representation to help develop programs and policies that are good for the jobber business. In fact, before making major decisions impacting the jobber channel of trade, BP turns to these committees and the association for guidance.

Members have been engaged as never before in almost every major action taken by BP.

The organization's influence on important business decisions that impact BP jobbers is clearly demonstrated by the following programs in which BPAMA jobber members have provided input, feedback, and recommendations:

• Electronic Payment Systems (EPS) - the rollout will begin later this year.
• Credit Card Marketing - especially the ongoing evaluation of fees and actions to increase value for jobbers.
• Pricing and supply - relative to agreements on pricing consistency, improving supply reliability and establishing a process for addressing marketers questions.
• Brand Value - developing a strategy to increase brand value by focusing on standards of performance, promotions, advertising and measuring the value of brand by geographic area.

To remain effective in our mission and to truly become the sole voice of BP jobbers everywhere, we strive for 100% participation in BPAMA by all BP jobbers. We are here to serve BP jobbers by continuing to deepen the relationship we have already established with BP and to promote the jobber channel of trade as the premier segment for BP to grow its business

Yours truly,

John Kleine
Executive Director