Driving Performance: Studying the Numbers…Gives You Options!

Top performing marketers are constantly monitoring their performance to gain insights into how they might improve their business. Through analyzing their numbers, some are discovering that a hybrid-merger could be an advantageous business structure.

A hybrid-merger is the establishment of a new entity from two or more divisions or companies, while maintaining the autonomy of each existing company for optimum tax and estate planning. A hybrid merger could be a useful option for a jobber facing a supplier about to cancel their contract, someone who wants an exit strategy that allows time to address transitional issues, or anyone who wants the synergies of one large company.

Some advantages of a hybrid merger include:

• Increased sales
• Better buying – lower cost of goods
• Better rebates from suppliers
• Reduced operating expenses
• Fewer employees
• Systems consolidation
• Cheaper transportation costs
• Collaborative thinking