Saturday, March 28

BPAMA Announces 2016 Convention and Business Expo

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BPAMA Announces the Winning Together Strategic Relationship

The business world is considerably different today. Refiners have merged, withdrawn and turned over major pieces of their retail assets to marketers who, as shareholders, have a major stake in the risk and reward of the brand. New regional brands have set a higher expectation level for speed, decision making, development of advantaged formats and connection with the consumer. WINNING TOGETHER is much more than a convention theme. This is a rally cry for how we must collaborate, execute and win as BPAMA members. The rally cry is about being bold, challenging, and confident that we can Win Together. Fitting this year as we launch the new strategic relationship between BP Branded Marketers and BP which was developed by a diverse team of BPAMA members (Marketers and BP Sr. Leadership), independent industry experts and academic leaders. BPAMA is the Hub of the Relationship Wheel, founded on the principle of creating a forum where the best and brightest meet, share, learn, improve and deliver a difference.

Thirty eight years ago when the association was formed the mission was to serve marketers, BP and partners in a way that builds the brand & marketer to best in class. This remains the sole purpose today! You will hear, see and learn throughout the convention how the new strategy continues to chart the well-established course of BPAMA success and results in Winning Together through:

BP's partnership with the US Olympic Team and sponsorship of the 2012 London Olympic Games will be a perfect partner for the Winning Together theme. From the opening ceremonies, meeting Team USA in the special Fan Zone through the closing ceremonies of excellence awards with Michael Johnson. 4-time Olympic Gold medalist and Living Legend, the Olympic motto of higher, faster, stronger exemplifies the BPAMA theme of Winning Together. Let the winning begin together!

John G. Kleine, Executive Director, BPAMA

To see Your Association at Work, please watch the video below:

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