Innovative Difference

BPAMA is the link between the Supplier & Marketer where the exchange of ideas and collaboration to improve makes the brand stronger. It is unique in our industry! BPAMA has been invaluable to our business. Andy McIlvaine, BPAMA Chairman, Coen Oil

Value Delivered

BPAMA brings value to our Members by supporting the growth and value of the BP brand. We jointly create better programs, foster relationships with BP’s leadership, create networking opportunities, and collaborate on strategic conversations. Jack Allard, BPAMA Executive Director

Collaborative Relationship

The collaborative relationship between BPAMA and BP is unlike any other brand. BP actively engages its distributors through BPAMA to point the direction of the brand in the US. Tim Corrigan, Vice-President, Corrigan Oil Co., Brighton, MI

About BPAMA

The BP Amoco Marketers Association (BPAMA) is a trade association representing BP branded marketers and BP. BPAMA started as the Southern Gulf Oil Distributor’s Association in 1974. The current Association and name came together in 1999 when Amoco and BP merged. Our membership has their roots with the Gulf, Sohio, Boron, BP, and Amoco brands with years of experience. As the Association has evolved, so has the relationship and value that BPAMA brings to its members. Today’s membership consists of:

  • Over 170 Marketers representing over 6,000 sites throughout 28 states

  • Over 70 suppliers who offer goods or services valued by our Marketers

  • BP’s Senior Leadership for their Marketing & Supply Business

In 2012 the Association made an historic shift in the way it does business. The National Leadership Board (NLB) was created to lead BPAMA. The NLB consists of 8 Marketers elected by their peers, 6 Marketers nominated to serve, and 3 Senior Managers from BP. There is a collaborative and strategic focus on positioning BP as the brand of choice for marketers and consumers. The value proposition calls for brand growth that is profitable and sustainable for all of our member marketers, affiliate supplier members, and BP.

While the NLB works on the strategic direction with BP, they are supported by several Working Committees (WC) on tactical solutions. The WC’s work with BP teams to develop solutions to issues, provide feedback to BP teams, and offer a marketer’s point of view for developing programs. The WC’s are comprised of marketers, subject matter experts from Marketer’s businesses, and BP representatives.

Partnering for Success

Since 1974, BPAMA has been the unparalleled leader in alliance between the Marketer and Supplier in the Petroleum Industry. The strength of BPAMA lies in the power of partnership, Marketers and BP coming together as collaborators to share business expertise, insights and shape the future for the BP branded business with the goal of achieving win-win opportunities.  BPAMA members influence strategy and program decisions impacting BP's jobber channel of trade.  Programs are developed with Marketer’s input, strategic decisions are identified early, and creative approaches to problems and growth are explored.  Add a vendor program where suppliers and Marketers can access goods and services needed for their businesses and BPAMA truly adds value to those who belong.  
        
BPAMA's objective is to strengthen the value of our member’s Brands by delivering increased profits, better returns, and growth through actions we collaboratively bring to our members.
 
 

BPAMA Leadership

BPAMA is led by a group of Marketers who are willing to volunteer their time to work on behalf of all BP branded jobbers. By using their knowledge of the industry, helping to identify key issues you all face, and work with their peers, this group of Marketers helps to add value to all our members by strengthening the BP brand. BPAMA is run by an Executive Director who reports to the National Leadership Board. The NLB is made up of 14 Marketers and 4 BP Senior Managers. We invite you to get involved with your Association by becoming a NLB member, joining one of the Working Committees, or by simply reaching out to a NLB member or Affiliate Member and see what BPAMA has to offer.  To learn more about the work of the boards and committees members may log on and review the achievements and work in progress.  

Voices of BPAMA

News

Apr | 17
BP's first Grow With Green Workshop kicks off in Dubuque on Monday, April 20th! Be sure to...
Apr | 17
BPAMA has 3 new Affiliate Members! Please welcome Amthor International, Petrosoft, and Coulter...
Mar | 31
BPAMA launched its new website on March 30th with a rollout to all our Membership in early...
Mar | 18
As part of the spring road shows, currently underway for BP Marketers, BPAMA has announced...
Feb | 26
BPAMA is excited to announce two new Affiliate Member programs now available for all BPAMA...
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Events

BPAMA Strategic Partners

BPAMA's Affiliate Member Programs