BPAMA's objective is to strengthen the value of our member’s Brands by delivering increased profits, better returns, and growth through actions we collaboratively bring to our members.
- We are the BP Brand and work as one to achieve success.
- We will create innovative consumer strategies & offers ahead of competition
- We will be a primary option that identifies and shares best practices, industry information, and data that is critical to your business.
The above value statement drives the Association's approach to what we work on, how we approach strategic issues, and our ultimate goals. It is important to understand that all of our Members have a stake in the value of the Brand and all of our networks have an impact on the Brand as a whole. Our mission is to help bring insights to creating a better fueling experience.